{"id":7716,"date":"2017-12-18T00:05:42","date_gmt":"2017-12-18T00:05:42","guid":{"rendered":"http:\/\/astoryisnotatree.net\/?p=7716"},"modified":"2020-05-06T21:00:52","modified_gmt":"2020-05-06T21:00:52","slug":"the-oofoof","status":"publish","type":"post","link":"https:\/\/r6g.ad7.mwp.accessdomain.com\/?p=7716","title":{"rendered":"Cultural HiJack: The O\u00f6fO\u00f6f"},"content":{"rendered":"
\"My<\/a>
My first round of O\u00f6fO\u00f6f stickers!!<\/figcaption><\/figure>\n

I created a fashion movement at Sarah Lawrence College. The O\u00f6fO\u00f6f. Ever heard of it? It\u2019s the newest trend! Ideas and concepts explored in my project; manipulation, social movements, absurdity, social reach and pull, wanting to be apart of something you don\u2019t understand, and what is fashion? <\/span><\/p>\n

The O\u00f6fO\u00f6f \u00a0is made from a plastic shopping bag that food\/items typically come in. I was looking at a bag full of these plastic bags in my living room one day and realized that some of the images on the bags aren\u2019t too far off from something I would see being sold at Urban Outfitters or any other clothing store that is trying to sell \u201chipster\u201d \u201ccool\u201d \u201cedgy.\u201d I was overcome with the idea of turning the bags into my own garment! My mind started spinning more and more and I started to think about how I could get people to wear them for me! I was confident in my own social pull at Sarah Lawrence and my manipulation abilities. I was also confident because Sarah Lawrence is a unique college, where something like this isn\u2019t too far off from something you would expect a student to do. To turn a regular old plastic take out into an O\u00f6fO\u00f6f I cut off the bottom of the bag. Then, on the side without an image, I would cut it in half, creating a vest look. This is the O\u00f6fO\u00f6f! <\/span><\/p>\n

I wanted to have an O\u00f6fO\u00f6f Day! Where people all over campus were seen wearing them. I wanted this to happen two fold, I did so by: \u00a0getting people to participate in advanced and on O\u00f6fO\u00f6f day I asked people I to wear O\u00f6fO\u00f6f\u2019s on the spot. <\/span><\/p>\n

My class had told me to think about trying to sell people on the O\u00f6fO\u00f6f, I drew on my experience in customer service. In preparation for the project I read the Tactics section of \u201cBeautiful Trouble.\u201d The section was helpful, all sorts of ideas came out of it. <\/span><\/p>\n

To execute this I had to convince the advance people the new O\u00f6fO\u00f6f trend was something they wanted to be apart of. I marketed it to the advance people as something they were now apart of, something that was very special and selective. I always started out with the question: Want to be apart of something special? They would ask me to explain and I would follow with the statement: There is a new fashion trend \/ social movement happening at Sarah Lawrence College and I want YOU to be apart of it! It depended on the person but most would ask a couple more questions before agreeing. I would say I couldn\u2019t tell them the trend until they agreed to participating. I used this tactic for multiple reasons; it created a mystery to the O\u00f6fO\u00f6f, it fostered intrigue (after hyping it up so much they usually really wanted to know what it was), and it was a way for me to manipulate! I was able to convince people to do something for me that they were given very little solid information on. Before they agreed I would just make the trend sound very fancy, selective and special. Once they agreed, I would leap into a description of the O\u00f6fO\u00f6f\u2019s, it was most helpful when I had them with me. I always said that each O\u00f6fO\u00f6f is picked specifically for the person, and that they are incredibly meadable. Basically how people of all different sizes can wear an O\u00f6fO\u00f6f! <\/span><\/p>\n

Organizing the advance people was the most time consuming aspect of the project. The people I asked in advance when I didn\u2019t have the O\u00f6fO\u00f6f\u2019s with me, I then had to hunt down to give them one before O\u00f6fO\u00f6f day. It was very important that they were wearing an O\u00f6fO\u00f6f I had made and that everyone got a \u201cfitting.\u201d The fitting was very important because it reinstated making the person participating feel as though this was a special thing I had asked them to do and the fittings also drove home how O\u00f6fO\u00f6f\u2019s are for everyone, this gave me the time and space to adjust the O\u00f6fO\u00f6f perfectly to the person. I wanted all the advance people to feel cool, comfortable and confident in their O\u00f6fO\u00f6f and I knew those feelings were a crucial in order for the advance people to follow through with the project.<\/p>\n

I wanted the college to see the O\u00f6fO\u00f6f\u2019s around before the actual O\u00f6fO\u00f6f day. I took inspiration for the Tactics section of \u201cBeautiful Trouble\u201d to inspire me. At first I had my heart set on hanging a banner of O\u00f6fO\u00f6f in the library. I thought it was the perfect place, because I did not want the first reaction when someone sees an O\u00f6fO\u00f6f to think of it as art. Well I tried very hard to get the banner to be hung in the library but after weeks of emails and my project being bounced around between people and different departments, I momentarily gave up. Instead I made stickers!! Setting aside the banner idea for a hot sec and working on stickers was not a bad thing. I had been wanting to make stickers all semester and so incredibly overjoyed to get started. <\/span><\/p>\n

Description of \u00a0the stickers: it\u2019s a picture of an O\u00f6fO\u00f6f on a black hanger against a pink\/purple background and the name O\u00f6fO\u00f6f over the image in Didot font italicized. I wanted them to look fancy, colorful and get the message across. Over thanksgiving break I made the stickers and put about 20 all over campus. I did this so that after everyone came back the stickers \u00a0would be everywhere and so that people would not see me putting them around. I got the sticker making bug and could not stop making them. I gave them to all of the advance people and I made even more for around campus! I was obsessed! \u00a0I think the stickers were one of the most successful aspects of this project for a couple reasons. 1. Someone I do not know posted a picture of the sticker on her instagram! 2. When I asked advance people to participate, after they agree and I gave \u00a0them stickers, a few of them said \u201cOh this is the trend?! I\u2019ve seen these around campus!\u201d 3. And the same reaction happened when I gave the stickers out on O\u00f6fO\u00f6f DAY day!<\/p>\n

I think this is successful because my stickers made an impression on people. They recognized them and thought about them, even if it was a fleeting thought. People really wanted to know what an O\u00f6fO\u00f6f was. <\/span><\/p>\n

Moving back to the banner. I did end up making one! It was hung during open studios in heimbold. It looked great and I\u2019m very glad I made it. <\/span><\/p>\n

The day before I sent this message to all the advance people:<\/span><\/p>\n

\u201cTHANK YOU for participating in this special Sarah Lawrence trend!~~ here\u2019s whats up:<\/span><\/p>\n

TOMORROW Monday the 4th is O\u00f6fO\u00f6f DAY !<\/span><\/p>\n

PLS wear your O\u00f6fO\u00f6f all day!! (if you have work and have to take it off for a bit that is of course fine!) I recommend wearing the O\u00f6fO\u00f6f over a more tight fitting shirt, then a jacket over. The O\u00f6fO\u00f6f\u2019s are delicate so wearing it over a bulkier garment can cause wear and tear! If ripping occurs, you can always tape the ripped pieces together or text me and I can provide another O\u00f6fO\u00f6f. It may not be the same style but it will still be curated specifically for you. <\/span><\/p>\n

things to remember!:<\/span><\/p>\n

when asked why you are wearing it say something along the lines of \u201coh this? my O\u00f6fO\u00f6f? this is a new trend! Have you not heard??\u201d <\/span><\/p>\n

if a professor asks you, you can be less sassy and say its for a conference project, also please do not say jenny morris is the one behind all of this.<\/span><\/p>\n

THANK YOU so so so much again! pls text me with any questions !!\u201d<\/span><\/p>\n

What we have all been waiting for! O\u00f6fO\u00f6f DAY!<\/span><\/p>\n

On O\u00f6fO\u00f6f DAY I stood outside the library at three different times asking people if they wanted to be apart of a new trend?! I stood outside from 9-9:30, 10:50-11:15, and 12:30-1. I picked these\u00a0times because people would either be going to class or leaving class or were busy times at the library. I gave a sticker to everyone that participated and I found this to be an extremely helpful tactic! Some people were so overjoyed and excited to be apart of something and others wanted nothing to do with me. People posted about the O\u00f6fO\u00f6f\u2019s and O\u00f6fO\u00f6f DAY all throughout the day!! It was greatly successful in my opinion and I had so much fun doing it!!<\/span><\/p>\n

Overall thoughts, I had amazing time during all the steps of this project. A goofy idea of mine was turned into a real thing and I don\u2019t think there is any greater experience than that. Having a funny idea become real! WowowoW! There were obviously some lows, like not being able to hang the banner in the library and being bounced around to all the\u00a0different people. But it taught me how bureaucratic it is to work in public space. I now have to tools to work in public space in the future. Besides from the banner there were no more lows regarding the project. If I was to do it again, I would have more people post on social media. One friend of mine tweeted and posted on Facebook. That was extremely successful and someone who took an O\u00f6fO\u00f6f outside of the library commented on her post! <\/span><\/p>\n

The project taught me about manipulation, how to sell a silly thing, working in public space, and the value of stickers.<\/span><\/p>\n

\"O\u00f6fO\u00f6f<\/a>
Someone I don’t know posted a picture of my O\u00f6fO\u00f6f sticker!<\/figcaption><\/figure>\n
\"On<\/a>
On O\u00f6fO\u00f6f DAY! A friend posted an instagram story of her O\u00f6fO\u00f6f!<\/figcaption><\/figure>\n
\"O\u00f6fO\u00f6f<\/a>
O\u00f6fO\u00f6f on Facebook<\/figcaption><\/figure>\n
\"Another<\/a>
Another person posted about the O\u00f6fO\u00f6f on instagram! she even personalized it by wearing it backwards!<\/figcaption><\/figure>\n
\"O\u00f6fO\u00f6f<\/a>
O\u00f6fO\u00f6f on Twitter!<\/figcaption><\/figure>\n
\"Someone<\/a>
Someone was spotted wearing an O\u00f6fO\u00f6f in class!<\/figcaption><\/figure>\n
\"O\u00f6fO\u00f6f<\/a>
O\u00f6fO\u00f6f banner in heimbold<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

I created a fashion movement at Sarah Lawrence College. The O\u00f6fO\u00f6f. Ever heard of it? It\u2019s the newest trend! Ideas and concepts explored in my project; manipulation, social movements, absurdity, social reach and pull, wanting to be apart of something…<\/p>\n","protected":false},"author":172,"featured_media":7725,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[121],"tags":[340,352],"class_list":["post-7716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cultural-hijack","tag-cultural-hijack-2","tag-oofoof","wpcat-121-id"],"_links":{"self":[{"href":"https:\/\/r6g.ad7.mwp.accessdomain.com\/index.php?rest_route=\/wp\/v2\/posts\/7716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/r6g.ad7.mwp.accessdomain.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/r6g.ad7.mwp.accessdomain.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/r6g.ad7.mwp.accessdomain.com\/index.php?rest_route=\/wp\/v2\/users\/172"}],"replies":[{"embeddable":true,"href":"https:\/\/r6g.ad7.mwp.accessdomain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7716"}],"version-history":[{"count":18,"href":"https:\/\/r6g.ad7.mwp.accessdomain.com\/index.php?rest_route=\/wp\/v2\/posts\/7716\/revisions"}],"predecessor-version":[{"id":14075,"href":"https:\/\/r6g.ad7.mwp.accessdomain.com\/index.php?rest_route=\/wp\/v2\/posts\/7716\/revisions\/14075"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/r6g.ad7.mwp.accessdomain.com\/index.php?rest_route=\/wp\/v2\/media\/7725"}],"wp:attachment":[{"href":"https:\/\/r6g.ad7.mwp.accessdomain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/r6g.ad7.mwp.accessdomain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/r6g.ad7.mwp.accessdomain.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}